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Intercom is the benchmark. It's also £500–£1,500+/month for a mid-sized team once you add all the features you actually need.
Why teams leave Intercom
- Price — Costs spiral fast as you add seats
- Complexity — Takes weeks to configure properly
- Pricing opacity — Hard to predict your bill month-to-month
- Overkill for small teams — Many features go unused
The best alternatives by use case
Best for growing SaaS teams — Kerabie
Kerabie is purpose-built for the stage between "founder doing support" and "full enterprise support team."
What it does better than Intercom:
- More transparent pricing
- VA marketplace for flexible staffing
- Faster to set up (live in under 10 minutes)
- Mobile-first agent experience
Price: Free tier. Paid from $29/month.
Best for ticketing-first teams — Freshdesk
Freshdesk + Freshchat is the most complete ticket + chat combo.
Best for email + chat combined — Helpscout
Excellent shared inbox, real human-feeling support.
Best for small teams on a budget — Crisp
Surprising amount in its free and low-cost tiers.
Best for high volume, mature teams — Zendesk
Equally powerful as Intercom, equally complex, similar pricing.
Intercom vs Kerabie
| Intercom | Kerabie | |
|---|---|---|
| AI assistant | ✅ (per-resolution) | ✅ (included) |
| VA marketplace | ❌ | ✅ |
| Product tours | ✅ | ❌ |
| Mobile agent app | ✅ | ✅ |
| Starting price | $74/mo | Free |
| Predictable pricing | ❌ | ✅ |
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