VSKerabie vs HubSpot Service Hub
Support tools inside the HubSpot CRM, free for two users and priced per seat above that.
| At a glance | Kerabie | HubSpot Service Hub |
|---|---|---|
| Free trial | 14-day free trial, no credit card required | Free plan; 14 days of Customer Agent with a paid seat |
| Free plan | ||
| Entry paid price | $9/mo ($7 billed yearly) | From $7 per seat/mo (Starter) |
| How you are billed | Plan: conversations, seats and channels together | Per seat; onboarding fees on Professional and Enterprise |
| AI pricing | Inside the plan: 50 replies on Basic, 100 on Pro, capacity can be added | Customer Agent runs on HubSpot Credits ($0.010 per credit) |
Included; the free plan allows two channels | Listed on paid tiers, not on the free plan | |
| Hire people in the product | Yes, virtual assistant marketplace | No |
HubSpot Service Hub figures are US dollars from its public pricing page, read 18 October 2026. Kerabie prices are shown in your currency. Plans change; confirm on their site.
Where HubSpot Service Hub is strong
- Native CRM: every support conversation sits next to sales and marketing data.
- Free for up to two users with live chat (HubSpot-branded).
- A broad ecosystem of integrations.
Where Kerabie is strong
- One inbox for every channel. Web chat, WhatsApp, Instagram and email in one inbox, with the channel and AI draft status on every conversation.
- A mobile app built for several accounts. Sign into more than one account at once and switch between them. Push notifications open the right account first.
- Hire people inside the product. Add trained virtual assistants to your workspace from the marketplace when volume spikes.
- Built to be built on. A REST API, TypeScript and React Native SDKs, a WordPress plugin and a hosted MCP server for AI assistants.
One inbox for every channel
Web chat, WhatsApp, Instagram and email in one inbox, with the channel and AI draft status on every conversation.
A mobile app built for several accounts
Sign into more than one account at once and switch between them. Push notifications open the right account first.
Hire people inside the product
Add trained virtual assistants to your workspace from the marketplace when volume spikes.
Built to be built on
A REST API, TypeScript and React Native SDKs, a WordPress plugin and a hosted MCP server for AI assistants.
Which should you pick?
Choose Kerabie if
- You answer customers on web chat, WhatsApp and Instagram and want one inbox.
- You want one predictable plan price instead of seats plus AI plus channels.
- You reply from your phone, or run support for more than one business.
Choose HubSpot Service Hub if
- Native CRM: every support conversation sits next to sales and marketing data.
- Free for up to two users with live chat (HubSpot-branded).
- A broad ecosystem of integrations.
Questions
What does HubSpot Service Hub cost beyond the free plan?
Starter starts at $7 per seat; Professional is $90 to $100 per seat plus a $1,500 one-time onboarding fee; Enterprise is $150 per seat plus $3,500.
Do I need HubSpot CRM to use Kerabie?
No. Kerabie is a standalone inbox with its own contacts, and exposes a REST API and webhooks for syncing with a CRM.
Is Kerabie a good HubSpot Service Hub alternative?
Kerabie suits teams that want one inbox for web chat, WhatsApp, Instagram and email, predictable plan-based pricing and a mobile app that works across several accounts. HubSpot Service Hub remains a strong choice where its strengths (see above) are what you need most.